The reading of all good books is like conversation with the finest minds of past centuries. –Rene Descartes
When you get married, you have to choose the best [spouse] you can find that will have you. The rest of life is the same damn way. – Charlie Munger
The more I live, the more I realize how little I know. I wish for my life to be a journey of constant learning that I’ll put into overdrive when I leave my full-time job. Show me someone who thinks they have learned enough and I’ll show you an ignorant person.
One of the best ways to acquire wisdom is to surround yourself with wise people. Seek them out. They don’t have to be your neighbor or even be alive. Books do the job just fine.
My neighbor HB is an interesting guy. I mentioned him when I asked about creativity a couple weeks ago. He comes up with all kinds of neat ideas which has caused me to question and reconsider of my remodeling projects.

He also has a casket business, has written a children’s book and studies entomophagy. I wanted to learn more about HB’s thoughts on creativity, so I asked him if he would be interested in writing a guest post. I’m thrilled that he agreed. Take it away HB!
Creativity, Caskets and Fried Green Grasshoppers
“That’s funny,” said Dr. Fleming, as he looked at his petri dishes and discovered that mold had contaminated one of them. Interestingly, the mold seemed to have destroyed the Staphylococcus bacteria that had been growing in the petri dish. And you know the rest of the story: penicillin was born, gonorrhea sufferers rejoiced, and eventually antibiotic use became profligate.
In a development equally important to humankind, I was speaking with some friends at our neighbor Laura’s house, the drinks were flowing, and I suddenly had an epiphany: “I just had a great idea. We could make urinal cakes that look like somebody has taken a bite out of them.” “What the hell are urinal cakes,” my wife asked. “They’re those little scented pucks they put in urinals that make them smell like perfumed pee,” I explained. “You should try going into the men’s bathroom sometime.” We laughed heartily and then Laura posited “Or how about urinal cakes that look like cookies?” Some brilliant ideas were hashed out, and I dutifully made note of them in my little black idea book.
Another idea for the little black book occurred in 2003 when I was trying to figure out what to do with the old wood pallets somebody had used as a walkway at our house. How could one recycle old, slightly decaying wood? Why not put it in the ground, in the form of a casket. That idea sat in my book for five years before the mountain pine beetle epidemic revived it (and the pallets sat on the curb with a free sign for a few weeks – much to my wife’s chagrin – before someone took them). Mountain pine beetles were devastating lodgepole pines in the Rocky Mountains, leaving a bluish tinge in the wood grain, which made for dead trees, but beautiful wood… after a rough prototype casket (that’s now used as a Halloween prop), we began cranking out beetle-kill caskets and shipping them around the country.
Many years ago I was doing research on grasshoppers in the shortgrass prairie. My cousin was helping me in the field and we decided it would be a good idea to eat the subject of our study. We determined that it’s better to bite down on the little critters than swallow them alive. “Eat more insects, solve world hunger” went into the book. A few years later I teamed up with my brother Isaac (who also has a background in biology) to write a paper on entomophagy (as insect eating is called), and it was published in the Ecology of Food and Nutrition journal. It turns out that, yes, entomophagy could and should play a larger role in combatting hunger.
Last year Isaac and I flew to Scotland with a good friend and filmed a movie. I had originally envisioned renting a castle in Scotland with a group of friends and making an album, after I saw a movie in which some aging British rockers did that (the caveat being that we lack any semblance of musical talent). Another movie convinced me to shift to making a movie instead. Ours is in post-production
Around the time of the Scotland trip I sold a condo on craigslist and I was hoping to do a 1031 exchange to defer my capital gains. I searched high and low and was fortunate enough to find an 1890 house in our neighborhood at the last minute. It needed a lot of work, but it also had a lot of potential. Eight months later, and after numerous changes in direction, it’s finished (-ish) and is bringing in rental income.
I’m a somewhat manic individual. I have lots of ideas (not necessarily good ones – see “bitten urinal cake” above). I take my inspiration from pretty much everything, but there are a few realms from which I derive more ideas: magazine and newspaper articles, conversations with friends, dreams, research for ongoing projects, books, movies, art, nature. From the last three especially, I sometimes experience a feeling of elevation, a kind of awe that makes one want to make the world a better place.
Too much of the wrong kind of stress and busy-ness curtail my creativity (although certain kinds of lower-level stress can increase it). I’m project-driven, and I often spread myself thin by taking on too many projects (so of course I said yes when Mr. 1500 asked me to write a post on creativity). My wife shivers with a bit of dread every time I announce a new idea or project. One way for me to harness the potential energy of ideas is to write them in my little black book. The vast majority of those ideas will remain potential energy, but if the pull is strong enough, I work to turn that potential energy into kinetic energy. I don’t finish all my projects, but to avoid slipping into dilettantism, I try to bring most of them to fruition (sometimes changing the scope of the project (or sacrificing a little quality) along the way).
The above examples point to some of the ingredients for creativity. Fleming utilized one of my favorite: Accident. I’ve come up with new ideas so often due to accident that I coined a new idiom: Fucking Up Is the Mother of Invention. The creativity comes in realizing that a fuck up can actually be an opportunity. It involves Vision, as well as Intelligence and Knowledge. Vision is the ability to see potential energy in something (or someone). In Fleming’s case, he could envision potential uses for his fuck up, but he was also relying on his biological and pharmacological knowledge, which wouldn’t have been so vast without a certain amount of intelligence.
Curiosity, Openness to New Ideas, and Self-Improvement provide opportunities for creativity. If we see that we don’t know everything, and in fact often know the wrong thing, we leave ourselves open to a better understanding of the world. By realizing that much of what we see is merely the shadows on the cave wall, we may begin to see that there is a world outside the cave. Humility opens us to the universe of ideas that we have yet to understand.
Creativity may also involve some Risk-Taking and Divergent Thinking, which kind of go hand in hand. We take some risks when we don’t follow a recipe: the result could taste like shit (example, recently hatched bee pupae sautéed in butter), but then again, there’s only one way to find out. Think about the first guy to try a morel mushroom: “Hmm, looks disgusting, but I’m hungry so I’ll give it a rip. Mmm, delicious!” Then there’s the guy that first tried Amanita ocreata, the angel of death mushroom – he took a risk and it didn’t pay off too well. Nonetheless, these risk-takers have led to a body of knowledge that we draw from when making new decisions. I don’t think creativity usually involves going with a totally new recipe – rather, it’s often just making tweaks to the recipe that’s already there, building on past knowledge. So we take risks, but we do at least a cursory risk assessment first. We think outside the box, but not outside the laws of physics (you can’t make a wind-powered car that generates all its power from a windmill on top of the car (unless you always plan to travel downhill)).
Creativity’s great, but a definitional component of it is that you actually create something (even if it’s not tangible). So I think that actuation is also part of being creative. To bring an idea to fruition, you need some Skill, Innovation, and Perseverance. Note that I said some skill; you shouldn’t let a lack of skill deter you from trying something new. Admittedly, I suffer from the jack-of-all-trades/master-of-none combo, but sometimes what I lack in skill, I make up for in innovation: turning accidents into opportunities. When I made concrete walls in the bathroom of the house renovation, they cracked because I suck at concrete, but I was able to persevere by using other skills to make up for my masonry shortcomings (and by declaring that less-than-perfect outcomes result in more “character” – that house has a lot of character). All skill and no innovation make you a master craftsperson (nothing wrong with that).* All innovation and no skill leave you with a pile of crap. And all the skill and innovation in the world leave you with nothing if you don’t persevere (dilettantism).
For me, Collaboration, both in the idea phase and the actuation phase, is helpful for creativity, although not essential. I like to bounce my ideas off of other people, and I often work with other people to get projects done.
In doing research for this post, I took an online creativity test (at a site creatively titled testmycreativity.com) and I scored only slightly higher than typical. This site has eight components of creativity, some of which overlap with the above ingredients: Abstraction, Connection, Perspective, Curiosity, Boldness, Paradox, Complexity, and Persistence. I’m not sure how accurate the test is at measuring one’s creativity (too simplistic?), but I think the components they list capture a lot of what makes one creative.
Of course, creativity is a nebulous animal. I’m not sure it’s even one creature – maybe it’s a chimera that incorporates several concepts. So the above ingredients are undoubtedly not the whole recipe, or perhaps one or two of the above ingredients are enough to make a dish in some cases.
In any case, I think most of the variables (or ingredients, or components) that feed what we call creativity are largely genetically determined. If one is born with genes that produce strong expressions of the above variables, one is likely to be highly creative. That said, genes simply set upper and lower limits for these variables, a continuum in which environment has the final say. We are plastic enough that we can move ourselves along that continuum, within the confines of our genetic boundaries. I’m not really sure how to do this, but I imagine that you can feed your sense of curiosity by trying to see the potential energy in things, take a few more risks by trying new things, and of course write down your ideas in a little black book.
On a societal scale, we could do a lot more to foster creativity. Parents could spend more time exploring and playing with their kids (full disclosure: my kids are watching a crappy show on TV as I type this). The school system could spend more time with creative, hands-on learning versus rote learning for test after test. My wife attended a Catholic high school, where critical thinking skills were apparently sacrilege – she discovered that one could actually question authority in college. Not to name names or anything, but in the current insane clown posse that is the presidential race, it’d be nice to see a little more critical thinking.
There’s a lot to be said for a society with more critical thinking and creativity, but on an individual level, I think there’s some value in having people all along the creative continuum. Highly creative people can bring a lot of value to society in terms of technological, scientific, and artistic innovation. But I wonder if highly creative people are less likely to provide some of the knowledge and insight that less-creative people do, who may be more focused and driven in a given field. Not that creative types can’t also be focused and driven, but they’re probably less inclined to, say, spend thirty years studying the mating habits of pygmy grasshoppers.**
My wife is not overtly creative. When she sees a dilapidated 100-year-old house, she doesn’t envision a beautiful home in which to raise our kids. She’s not generally a risk taker. She doesn’t keep a little black book. But she is creative in her own way and, I think, creates a lot of value for society. She’s a literacy teacher in the public school system. Within the constraints of that system (which happen to be less tight in the world of literacy coaching), her goal is to help struggling readers. She is given a set of goals, and it’s up to her to create a plan that will help her kids. There’s a lot of knowledge, skill, intelligence, risk taking, innovation, and many other creativity ingredients that go into this plan, and her kids often make vast improvements. So, while we can move ourselves somewhat along the creativity continuum, maybe the best thing to do is find the creative medium that suits us best.
Thanks HB for the post today!
Readers, be sure to check out more of HB’s musings over at Poppa’s Cottage. Also see some neat videos here including his most recent home renovation.
*In two earlier iterations of this post, I included some Bob Ross analogies. I really wanted to get him in here. I imagine him coming home to his wife after filming a show and saying, “If I have to paint one more happy little fucking tree, I’m going to kill myself.” Many moons ago, while hiking with a friend in a Bob Ross painting, Mount Rainier National Park, my friend, a brilliant cartoonist (a craftsmen and an artist), argued that Bob Ross was an artist, whereas I held out that he was just an extremely talented craftsman. Eventually I capitulated – Bob Ross did have some innovative qualities after all, rest his gentle soul.
**My college adviser noticed I had collected a new species of fly during my shortgrass research expeditions. When I asked him what it would entail for me to describe this new species, he said I could spend the next thirty years studying that particular family of flies, and then I would be enough of an expert to begin keying out and naming new species. That project will remain potential energy in my little black book.
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“Humility opens us to the universe of ideas that we have yet to understand.”
Indeed. The key to growth is realizing how much more room exists for growth and then seeking a path toward that growth.
Great guest post, HB!
FinanceSuperhero recently posted…How to Overcome the Fear of Failure
I find that creative ideas flow like a faucet. The trick is to write them down and allow them to keep coming. I use an app called Drafts on my iPhone to record every idea (beauty of the app is that it just opens a blank page every time you click on it, but has powerful ability on the backend to send those drafts to wherever you want).
If I try to hold on to an idea, the faucet turns off. Better to let the ideas always be in a state of flow. At a later time I can discard the many, many bad ideas.
Great post HB.
Interesting thing I’ve noticed recently, the more I read non-fiction books, the more ideas I get in my head. The tricky part is to right the down, otherwise the tend to go away. Some of them are really crazy, some are crazy enough to become a product. Creativity thinking is a skill that can to be trained. Less TV, more reading and walking.
Again, great post
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They say ideas are a dime a dozen, but it’s the execution that counts. I disagree. At least for me, coming up with creative ideas is the hard part. I am much better at taking someone else’s idea and building on it and making it better. Probably explains why I have been successful working for others.
But just because I’m good at it, doesn’t mean I like it. Which probably explains why I keep leaving corporate jobs to start new companies.
Thanks for the article. Lots to think about.
Thanks HB, you are a very creative guy I must say! I could see the urinal cake cookies be tempting for a heavily intoxicated guy in a bar…
I look forward to checking out Pappa’s Cottage!
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I love how highly skilled/creative people call themselves “jack-of-all-trades/master of none”. HB seems to be a master of more trades than a typical person. I’d settle for his skillset!
I also keep a notebook with me at all times (hence a big purse) because it helps my brain to focus on the task at hand if I can write down my “great ideas.” Some of them stay on paper, but a few of them have turned into real projects. I’m fortunate to have a really creative girlfriend who can envision things for me to do that I would love, but that I would not have come up with on my own. It’s a good pairing.
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This is fun. I use 750words.com to get my creative energies out of my head. Sometimes, it’s good to just clear the mental slate so I can get to work.
I also think that eaten urinal cake is such a good idea. Bars would love to have that.
My hardest part with all of the ideas is the execution, which means that they’re probably not going to go anywhere. I have so little time to do things, although I really do waste time on the web more than I’d like.
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Personalized urinal cakes are already a thing you can special order, though. They appeared in our town a few years ago (that I heard about, didn’t see for myself since there aren’t urinals in the ladies room), where a group had the picture of a local political candidate they didn’t like printed on urinal cakes that they distributed around town. *sigh* politics… =/
IMHO, creativity can manifest itself in many forms that aren’t necessarily obvious to casual observers. Solving a problem efficiently, rather than wasting computing cycles on brute force, is often a creative endeavor that non-algorithm folks don’t tend to appreciate in the same way. But those solutions are often quite creative and often require recasting the problem in a different light to get to them.
So I think we’re probably all a little more creative than we give ourselves credit for.
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Great post Mr. 1500 and Mr. HB. Other than being creative, I’m also curious what does Mr. HB do? Is he ERed?
I had an interesting question –
When we’re young, creativity seems to be fostered. Kids paint and make things at school. Children seem to be very creative (to me). But when they get older this seems to change.
Why do you suppose that changes when we get older? Is creativity not valued after we age?
Mr. Tako @ Mr. Tako Escapes recently posted…May 2016 Dividend Income And Expenses
Great post thanks HB!
I’m trying to workout my creativity muscle and blogging has helped a ton.
I like to be creative in the kitchen following recipes and then tweaking them.
I maintain that it’s easier to be creative ( or innovative)once you learn the ropes .
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I want to be invited to the next neighborhood party.
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I think its serendipitous that this post started by talking about Alexander Fleming and penicillin. While it is true that he had the eureka moment of discovering a mold that could kill bacteria, most people don’t realize he wrote a journal article then essentially forgot about it. Two other men, Ernst Chain and Howard Florey, read his article and spent years learning how turn the mold into a usable medicine. They even had to re-find the mold because Fleming had thrown it away. You need both creativity and follow-through.
It sounds like you have a lot in common with my own husband! He loves tinkering on new ideas and projects. I took a look at his idea book once and couldn’t make heads or tails of it. But it’s led him to do some pretty cool stuff. 🙂 Creativity is a great quality to have–makes life very interesting!
Also, my Dad always taught me that you can eat a grasshopper alive, but you have to remove its legs first. Safety first!
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You cant pay to that that kind of creativity and skills to be able to think outside the box like that and take action. I love that.
As for the fried green grasshoppers, doesnt sound so appealing to me but Im willing to try it at least once. Bring em on!! 🙂
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HB, you are quite creative. Creativity isn’t something that can be learned but should be experienced. Compared my back home Korea, US and Canada really focus more on creativity over memorization until high school. Truly sad for Koreans. Lots of catch up to do.
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I’ve been lurking on your blog for quite a quite some time, and wanted to let you know that you and MMM have inspired me on my own journey to F.I.
I’ve started my own blog to chronicle my 13 year journey (starting NOW!)
About skills.
I was always the “indoors” type of guy except for sports, so I never got much hands on experience.
Sure enough, the college fund ran out mid-degree and I ended up with a very hands on job at a rental yard.
It’s amazing the things you can teach yourself when you must. I had never changed oil before let alone re-tracked an excavator.
Keep living the dream and I’ll go back to lurking!
Lovely post HB.
I also have a little black book brimming with ideas 🙂
(Ironically work provided the book for me, none of the ideas contained within are to do with work though 😉 )
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Hey FIREstarter! I have a little black book too. It goes everywhere. Currently, it reside in my laptop bag about 300 meters from the beach in Santa Monica. I haven’t opened it much here, but it’s ready to go at any time…
Enjoyed the post. Amazing the many ways we can solve problems.
We love re-purposing. So many different ways to make something great out of what others throw away. Makes good money for us, too.
Seems like those who take the time to note their brain doodles do the best. From simple 3X5 cards to Evernote, it seems like logging and retrieval makes a big difference.
Love the casket idea. Anyone who checked prices can appreciate your idea. I’m curious about your marketing efforts.
Thanks for the great post!
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